# Brand Audiences

> Audience reports for food & beverage brands: who actually buys Liquid Death, Poppi, Oatly and Athletic Brewing, what else they follow, and what to do next.

Brand Audiences publishes audience-intelligence reports on consumer brands. Each report
answers the same three questions about one subject: who actually buys it, what else that
audience follows, and what the brand should do about it. Each report is a single long-form page that ends with a plain-language FAQ and a Sources
section linking the public reporting behind every non-estimated figure.

Reporting method and limits, which matter if you are citing these pages:
headline figures (revenue, valuations, partnerships, demographics) are drawn from public
reporting and are sourced in the text. Affinity multiples, audience-overlap percentages and
partner fit scores are **directional estimates** produced for the format, not
platform-measured data — they are labeled as such on every chart and should not be quoted as
measured findings. Brand Audiences is independent and not affiliated with any subject brand.

## Reports

- [Liquid Death Audience Report](https://www.brandaudiences.com/liquid-death): Who actually drinks Liquid Death? Target audience, demographics, the brands they over-index on, and who really competes for them - behind 14M+ followers.
- [Poppi Audience Report](https://www.brandaudiences.com/poppi): Who actually drinks Poppi? Target audience, demographics, the brands they follow and the four tribes behind a $1.95B soda acquisition.
- [Oatly Audience Report](https://www.brandaudiences.com/oatly): Who actually drinks Oatly? Target audience, demographics, the brands they follow, and why the category Oatly created is now its biggest problem.
- [Athletic Brewing Audience Report](https://www.brandaudiences.com/athletic-brewing): Who actually drinks Athletic Brewing? Target audience, demographics, and why 80% of its customers still drink alcohol - they just schedule it.

## About

- [Brand Audiences](https://www.brandaudiences.com/): the full roster of subjects, currently four food & beverage brands.
- Series: Food & Beverage, reports Nº 001–004. Last updated 2026-08-30.